I’m currently holding down the fort at Amazon, earth’s most customer-centric company. I work in the advertising division on our suite of video ads, specifically Streaming TV ads.

My day-to-day responsibilities include market research, product positioning, sales enablement, event management, and content creation with a healthy dose of stakeholder influencing, team building, and personal development.

Click below to learn more about my latest exciting project, the launch of ads on Prime Video.

I provided marketing direction and day-to-day operations management to a team of 30 at this award-winning NYC fitness studio named one of the Top 20 Gyms in the U.S. by Men’s Health.

One of my proudest achievements was pivoting our in-person service model virtual in the wake of Covid, securing 227 membership commitments in the first 30 days and cumulative revenue to date in excess of $1 million.

The culture at MFF is progress, not perfection. It was here I learned the value of getting 1% better every day. This sizzle video I produced sums up MFF’s one-of-a-kind culture pretty well.

I began my NYC career at this boutique theatre marketing agency where I directed advertising and publicity campaigns for Broadway shows on tour across North America and internationally.

My accounts included The Phantom of the Opera, A Chorus Line, Dreamgirls, The Addams Family, Dirty Dancing, Kinky Boots, The Bridges of Madison County, and I Love Lucy: Live on Stage.

My favorite was Green Day’s American Idiot which recouped its investment in 5 months, ran for 3 years, and visited 8 countries. Here’s a national press hit I organized of our cast anchoring Toronto’s New Year’s Eve telecast.

My first gig was at the Tennessee Performing Arts Center in Nashville where I pitched and secured media coverage for Broadway touring productions and assisted the programming and education teams on institutional development.

One of my favorite assignments was working the accessible performances which allowed our hearing and vision impaired patrons to experience Broadway productions in a format curated especially for them.

The arts are for everyone. At TPAC, I learned it’s the responsibility of those who have resources to increase access for those who don’t.

I received my Bachelor of Arts in English and Entertainment Criticism from Belmont University.

But the learning didn’t stop there! Here are some more recent certifications I’ve completed.

• Digital Marketing

• Advertising

• Team Leadership

• Product Marketing

• Email Marketing

• CRM

• Event Management

• Social Media

• Content Creation

• Creative Strategy

• Graphic Design

• Public Relations

• Business Development

• Grassroots Marketing

• Sponsorships

• Promotions